Mental health practices · Built by Noah Watson
Social media marketing for therapists, written in your voice and checked before it goes out.
Most therapists know they should be posting. Time is part of what stops them. The bigger part is the worry about saying the wrong thing in public, and the suspicion that an agency would make them sound like every other practice.
I’m Noah Watson, based in New York, and I run social media for a psychiatry practice. Every post starts from something the physician actually said, and every draft is checked against the things a practice cannot say online before anyone approves it.
The problem
Why most marketing for therapists falls flat
Generic agencies post the same quotes and awareness-day graphics for every practice. People scroll straight past them because they could have come from anyone.
The posts that get read sound like one clinician with an actual point of view. I can’t write that from a template, so I build every post from your own words.
How it works
From a short conversation to a week of posts you approve with a tap.
01
You talk, I listen
Once or twice a month we record a short conversation. I ask how you work, what patients misunderstand before their first visit, and what you wish more people knew. There's no script.
02
Your words become posts
I transcribe the recording and turn it into posts for LinkedIn, Instagram and Facebook, in your phrasing. If a post would need a claim you never made, I flag it for you instead of filling the gap myself.
03
Every draft is checked before you see it
Each one runs against the rules a practice works under. A draft that crosses one of those lines comes back to you and doesn't get published.
04
You approve, and it posts
You see the week's posts in one place and approve them with a tap. I handle the scheduling.
05
You can see what it's doing
Reach, followers and the number of people who reached your website from each platform sit in one dashboard. It counts visits. It never names or follows a visitor or a patient.
The rules every draft is checked against
- No diagnosis or treatment advice.
- No patient stories.
- No promised outcomes.
- No medication brand names.
- No crisis language.
- Nothing that could identify a patient.
Off your plate
What you don’t have to think about
Patient privacy is built in, because no patient information goes into any of it. The posts are about how you practice, never about who you treat.
You won’t sound like an ad. The aim is for each post to read like you explaining something to a colleague.
And it keeps going. Consistency is usually the first thing a busy practice drops, and it’s the part I take over completely.
Who this is for
Therapists, psychologists, psychiatrists and group mental health practices.
In New York, or anywhere in the US, who want the right patients and referrers to find them, and who would rather spend their hours on clinical work than on captions. If the administrative side is eating your week too, see AI for private practice.
Start with a free audit. I’ll look at your current social media and website and send back three specific things to change, whether or not we end up working together.
Where are you leaving growth on the table?
Send me your site and socials. Within 24 hours I'll send back a personal 3-point teardown: the three highest-impact fixes, ranked, with exactly what to change and why. No pitch. No charge.
I’m taking on a small group of founding clients this quarter, which is why the audit’s free. Real eyes, real fixes, no catch.