Answered by Noah Watson · Updated 2026-10-15
What can a mental health practice post on social media?
General education, what the practice offers, how to book, and the clinicians' own views on their field. What it cannot post is anything that identifies a patient, individual diagnosis or treatment advice, or outcomes it cannot back up.
Safe to post
Explaining a condition in general terms, what a first appointment looks like, which insurance you take, who your clinicians are, myths about treatment, and the clinician talking about their own work in their own words. This is most of what makes a practice worth following.
The red lines
No patient stories or testimonials without written authorisation. No replying to a review in a way that confirms the person is a patient. No advice aimed at one person's situation. No promised results. Any mention of crisis carries the 988 Suicide and Crisis Lifeline.
Most of these are where practices get into trouble without meaning to, for example thanking a reviewer by name, which confirms they were treated there.
How I keep it safe
Every draft I write for a practice is checked against its written red lines before anyone approves it. A draft that touches one is held and sent to the clinician instead of being scheduled. The rules are part of the system, so nobody has to remember them.
Want this set up for your practice? See how I do it.